Race and Racism in Modern Europe Essay

There have been many talks about racism and race in Europe. Germany has a record of implementing its program of gassing the Jews in concentration camps. Likewise, France has also its one share of French people discriminating or looking down on people who are Asians, Africans and others. Germany is bent on pursuing its Heimat policy on race. At the same time, France is also bent on implementing its Universalist race program. The following paragraphs explains how the similarities and differences between the German Heimat and the French Universalist race theories. Similarities between the German notion of Heimat and France’ Universalist. (challenges) Both the German notion of Heimat and France’s Universalist theory deal with the trend where many people in Germany and France are discriminating people because of their race. For, It is worthy to note that written on one side of the Berlin before it was finally torn down after the cold war between the United States and the Soviet Union were the words â€Å"die Welt Ist Kein Ausland – es Gibt Keine Auslander†. This means â€Å"The world, the earth is not a foreign land, so there are no foreigners. This was written on the Western side of the wall which represents the democratic Germany as sponsored by the West or United States. Thus, many foreign born families called Gastarbeiter were freely hired to work in West Germany. In fact, Famous Swiss playwright gave the famous racial slur We called for manpower but people came instead. For, these foreigners or Gasterbeiters are foreigners who are hired only as temporary workers. The goes where the Turkish worker wanted to wear his turban ( clothe wrapped around the person’s head just like a hat) However, the German employer insisted using the turban was a violation of German uniform policy. This conflict of interest between the Turkish and the Germans in relation to the using of the Turban has been going on for several decades in the past. General Ataturk rose up in arms to persuade the people to accept the Turkish tradition of using the turban as a symbol the custom and tradition of the Turkish people. The General’s victories over the Western countries from the middle of the 1920 do the year 1930 periods brought Turkey into its new level as an equal partner with the other European Countries. This paved the way for the people of the Ottoman Empire which were corrupt, dying and weak to grant what the Turks wanted (Mandel, 27) Differences between the German notion of Heimat and France’ Universalist. (Challenges) The German Nation State is divided into a federalized nation which includes a strong state rights where German reforms in its political arena have proposed the importance of local, regional and the problem –laden religious variances (Applegate, 1990). For, the German government exerts lesser effort than its next door neighbor, France, to instill a united citizenry based on one German culture. For, the German culture is characterised by the failed Protestantism of German cultural efforts, the regional strengths, federalization of the German Government and the lack of similarity between what the German government stands for and what is identified as German culture have precipitated to the limiting of the probabilities of a centralized, national, created and installed German culture. In fact, the German government left to the local government heads as federal part of the entire German government to decide on matters relating to the cultural institutions that include the schools, most of the museums, historical societies and many associations. The local government executives only supplemented the national government of Germany. However, The France model is characterized by a no intervention policy relation between the government and the people living in the state. Likewise, The French scenario indicates that there is an understanding and cooperation between the French government and the local community executives. Also, the German government states that any German person born of German Parents is a German for life even if he or she changes citizenship during his lifetime. The German government does not recognized that a person born in German but not of German Parents as belonging to the German Race In 1871. This is known as the Jus Sanguinis rule. However, the French Government recognized a person as a French Citizen if he or she is born in France even if the parents are not pure French Citizens. Thus, the German government will not take care of the educational needs of its residents if they do not qualify as German citizens. The German government called these foreigners or non –Germans living in Germany as Auslander. The German government is the totality of the different regions within its territory. However, some regions do not have the same powers when it comes to voting on laws in the national legislative bodies (Auslander, 283). Also, German home or Heimat states that Germany is only for the Germans. The government will not help the non German nationalist living in their territories. This means that the Germans discriminately will never call the Asians, the Africans, the Malaysians, the Indonesians, the Japanese, the Koreans, the French, the Canadians, the Italians and other races. This is the policy under a new combined Germany that is well established in terms of the economy, in terms of huger number of its population, its capacity to grow and the strength of the German macho image. No wonder, the non- German population in Germany is very very low at only seven and 2/10 percent of the entire German population. Even the USSR’s leader Gorbachev’s call for a United Home in Germany was snubbed by Germany. In the same manner, Gorbachev’s one nation had disintegrated as each federal state set up their own government pulling away from the Union of Soviet Socialist Republic’s umbrella. In fact, the Germans started the world war in its conviction to eradicate the Jews within its state as well as Jews living in countries close to Germany. For, Hitler wanted the German race not to be soiled by blood coming from the other races because he feels that the German race is the superior race. For, The German Heimat is defined as to all that is foreign or distant. Thus, Heimat means that being German does is not based on legal status, political loyalty, acquired knowledge. Thus, to be German is not an open or allowable choice. Also, the German race is divided into two factions. The first is the German Democaratic Republic that is allied to the United States and the West Germans who had been under the USSR’s control. The GDR Germans feel that the West Germans have drained their money as the unification of Germany pushed through with the breaking down of the USSR –build wall dividing the two Germanies (Peck, 75). However, the Universalist principle of France allows the citizens of other nations to freely become French citizens. The Article New Empire Within Britain (Rushdie, 129) states that Great Britain is not like Germany in terms. Also, Great Britain is not like South Africa. However, Many people in Great Britain had similar racist temperaments. For, many British Residents still call the United Kingdom born Asians as immigrants despite the fact that many of the Brown coloured as well as yellow coloured Asians have been born in the United Kingdom from Asian parents that have migrated there. In the same light, many of the people born in the United Kingdom from parents who came from Africa are still branded as immigrants. Thus, many of the black Britons and Yellow Britons are being identified as people coming from the countries outside the United Kingdom even if they had lived in Great Britain since their birth. Thus, they being discriminated in terms of jobs, privileges and the like. Surprisingly though, many immigrants from Rhodesia, South Africa and other non –white Britons are allowed to enter the United Kingdom because they have one or both parents who are British Citizens. The Article Symptomatic Politics, The Banning of Islamic Head Scarves in French Public Schools ( Scott, 106) states that the head master had expelled three Muslim girls from middle school because they would not remove their scarves. The school master felt that he was practicing secularism. In Fench, it means Laicite. The Catholic leaders as well as the Protestant church leaders joined the Muslim leaders as they decried this discrimination of because of religious beliefs. To bring the peace back, the Socialist Minister of Education brought the case to the Court of Law. The Court of Law decided in favor of the Muslim Girls. For, the Court stated that wearing of the scarves was part of the girls’ right to practice their faith. Thus, this does not violate the policies on Laicite. For, the scarves are similar to the crosses that the Catholics are using in school which is allowed in the school premises. Thus, the government of France is staunch on its endeavor to wipe out discrimination in whatever form or size. Here, the government saw the violation of the rights of the women to practice their religion by the use of scarves as a sign of a Nazi Germany style discriminatory attack by many of the British people’s on the rights of these three girls. The French Government interpreted this Headmaster reaction as a blow to the freedom of women. The French government’s Universalist stance states that neglecting these three Muslim girls the right to enter school because of their scarves would be like punishing them because the three girls would then have nothing to do but marry young, stay at home and take care of the husband, the children and the family home. The article Racist Visions For the Twenty –First Century: On the Cultural Politics of the French Radical Right (Stoler, 104 ) states that scholarly responsibility has not told the truth in terms of comprehending of the resilience and degree of a person’s race as social, political, and psychological arena that would curtail many of the peoples’ right to equal opportunity in employment, in school and other activities. This article admits that many of the countries in the world are still deeply and glaringly engaged directly or indirectly in the discrimination of people because of their race. The above data shows that there are similarities between the German race policy of Heimat and the French Race policy of Universalist. Likewise, the above data shows vividly the difference between the German Heimat and the French Universalist race theories. Conclusively  , many of the Germans are focusing on their racist policy of Heimat where the Germans abhor people that belong to other races. As proof, the Germans under Adolf Hitler’s leadership had implemented their plan to wipe out the entire Jew population both inside Germany and those living in neighboring European countries. However, the French position on racism is that the government is striving hard to decrease or even to eliminate the racism as soon as possible. In fact, many racism cases have been decided by the courts of law in favor of the discriminated parties like the three Muslim girls discussed below. Finally, France’s equally -based Universalist is a better policy than Germany’s Heimat discriminatory policy.

The Kite Runner by Khaled Hosseini essays

The Kite Runner by Khaled Hosseini essays ?The Kite Runner is a heartbreaking novel of family, friendship, loyalty, betrayal, strength of character, relationship between fathers and sons, discrimination, racism, and class structure in Afghan society. After reading a couple chapters I quickly realized that this novel might not be as boring as I expected. As I continued to get farther into the book it became a very interesting, and very intriguing story. While reading it, I felt myself not wanting to put the book down because I wanted to find out what happened next. In this paper I will talk about two young boys ( Amir and Hassan), and how their close relationship was diminished, as ethnic and political tensions arise in Afghanistan. Amir is a Pashtun and Hassan is a Hazara. Pashtuns are some of the richest people in Afghanistan. The Pastuns have always been the upper class and the Hazaras belonged to the much lower class. They often worked for richer Afghanis (Pashtuns), trying to get by on a meager living. The story starts with a happy beginning, where Amir and his best friend and servant Hassan live together in harmony despite racial and socioeconomic differences. And, because Hassan is Amirs Hazara, or his servant, they easily get away with spending time together. Amir and Hassan are best friends, but in their society this is regularly unacceptable, and especially after the fall of the Afghan monarch, things began to change. Pashtuns and Hazaras started to act in violent, conflict ways; Kabul becomes vulgar and grim. As cultural and political tensions grow in Afghanistan, Amir and his friend begin to grow apart. Overall, their friendship was a complex tapestry of love, loss, privilege, and shame. Khaled Hosseini does an excellent job of demonstrating how social pressures and a cultural attitude towards certain ethnic groups can affect a childs mind at an early age and tear apart long-term friends. For instance, a boy named Assef (who is Pashtun), at...

What Polypropylene Plastics Are and How Theyre Used

What Polypropylene Plastics Are and How They're Used The world of plastic is not a cut and dried one. There are around 45 different types of plastic and each one has its own properties and uses, from commercial to residential. Polypropylene is one type of plastic that is used for a number of different products, due to its wide variety of properties. Understanding the chemical properties, history and advantages of this plastic can allow you to see the importance that this type of plastic has on your everyday life. What are the chemical properties of this plastic? Chemical Properties of Polypropylene Polypropylene is located between low-density polyethylene (LDPE) and high-density polyethylene (HDPE) on the crystallinity level. It is flexible and tough, especially when it is copolymerized with ethylene. This copolymerization allows this plastic to be used as engineering plastic that is in a number of different products and uses. The flow rate is a measure of molecular weight and this determines how easily it will flow during processing. A higher MFR allows the polypropylene to fill the mold more easily. As the melt flow increases, some of the physical properties of the plastic decreases, however, such as impact strength. History of Polypropylene German chemist, Karl Rehn, and Giulio Natta first polymerized propylene to a crystalline isotatic polymer in March 1954. This discovery soon led to a commercial production of polypropylene starting in 1957. Others claimed the discovery, as often occurs when a general body of knowledge is used, and this litigation was not resolved until 1989. This very popular plastic is one that many different manufacturers use for a number of different products. What Is Polypropylene Used For? Polypropylene is used for a wide number of different products. Due to the resistance to fatigue, this means that it can be used on items that are going to have high stress, such as hinge mechanisms on water bottles and more. It is also used in manufacturing piping systems, as well as chairs, and in medical or laboratory use. The colorfastness means that it is also used in carpeting, rugs, and mats. Ropes, cable insulation, roofing membranes, storage boxes, disposable bottles, plastic pails and other items are also made using this type of plastic. When you consider the impact of this plastic on your everyday use, you will see that it is one plastic that most people just cannot live without. PP plastics are also used in fiber reinforced composites. Common trade names for FRP glass fiber reinforced polyproplyene include Polystrand and Twintex. Polypropylene Advantages Polypropylene offers many different advantages. These advantages allow it to be used for a wide variety of different products and uses, from high heat to cold weather and more. What are some of these advantages? -Low cost makes it budget friendly for a wide number of uses -Has a moderate strength and stability -Has flexibility, which makes it easy to mold into different shapes -Colorfast, which means that any colors will stay bright and beautiful -Resistant to fatigue, which allows it to be used for things such as water bottle hinges and spouts -Offers good insulation for pipes, cables, and more -Chemically resistant to most oils and solvents -Excellent impact strength -Low coefficient of friction -Excellence moisture resistance -High temperature resistance, which means it can be used in laboratories When you look at polypropylene, you can see that it has many different properties that explain its widespread use. From clothing to pipes to carpet and more, this type of plastic is one that is used in a number of different products. Understanding its importance will allow you to appreciate it to the fullest. Polypropylene is one plastic that can be used for products now and can be recycled into products for the future as well.

Story Essay Example | Topics and Well Written Essays - 250 words

Story - Essay Example He argued and said that I can still flip in a rubberized mat which is true. But it is very painful to flip on a rubberized mat compared to a cushioned mat because rubberized mat is very hard. I told him that it’s best to use cushioned mat because he can still practice his Arnis even though it’s cushioned mat flooring. My brother didn’t have any experience in Aikido while I had experience in Arnis. The main conflict was about choosing the best type of flooring for the gym. Using critical thinking, I found out that my brother isn’t open-minded to people’s point of view. He is basing his own reasoning on his perception which he has no insight and experience on the matter of flipping and rolling in a certain mat. Using critical thinking, I know it is best to use the cushioned mat because I can train properly on my techniques in Aikido and he can also train properly his techniques in Arnis. I am basing my reasoning from my insight and experience from training both Aikido and Arnis which lead me to have a strong reasoning that it is best to use cushioned mat because it will work for the both of us I had developed the habit of being open-minded. Because wherever you are, whatever you are doing it is best to gain insights from experienced people in order for us to strengthen our point of view with

Titian and Renaissance Research Paper Example | Topics and Well Written Essays - 1250 words

Titian and Renaissance - Research Paper Example Venetian reflection of color and a special atmosphere of Venetian style are combined with traditional Renaissance traditions. Titian works are full of emotions; even in his portraits we can see an intense emotional charge. Further on we will focus our attention on his two famous paintings: Portrait of Isabella d’Este and Christ and the Adulteress. These works signify common and different features of Titian paintings and those ones of Leonardo daVinci. We will try to underline common and different features between them, but of course, the main part of our attention concerns Titian paintings and the relevance of his style to the epoch of Renaissance. First of all, we should look for the features of aesthetic in his paintings. Moreover, there is a need to claim that the painter reflected ideally both humans and nature. He was looking for an ideal balance between the nature and the human world. An air of harmony is evident in the paintings of Titian. Christ and Adulteress This pai nting belongs to the High Renaissance period. The theme of adulteress is depicted in a dynamic nature by Titian. It is evident that this painting reflects a changeable and a controversial nature of this situation. We can see gorgeous clothes of the accused woman. This tendency we can also see in other paintings of the painter, because social status of the citizens of the Venetian society. It is very important to underline the contrast of the gorgeous clothes of Jesus Christ, the Adulteress and people around them. His background reflects nature from the remote perspective. We are enchanted by the green landscapes and there are blurred limits of the horizon and it is very interesting to consider the smallest details of the painting. Thus, Titian shows that he is much more concerned about the foreground of the painting (Christ and the Adulteress). The sea and green landscapes, which can be seen at the background of the painting, are of minimal concern for the painter. On the example of the vanishing line of green grass, we can see that the painter does not exactly draw a visible path between individuals, depicted on the painting. There is an evident opposition between the light and darkness of the painting. The building has dark edges and it is especially evident on the background a bright green color. The image of a woman is leaning her head and we can claim that this woman confessed all her mistakes and she seems to be blessed. We can compare this painting with the painting The Last Supper by Leonardo da Vinci. Emotions are reflected on the faces of people around the table. The same actions are depicted on the painting by Titian. People on the painting are fixed in their certain conditions and emotional states. Therefore, the painting by Titian is an emotionally-charged and rich in color creative work. Portrait of Isabella d’Este We can see an ideal woman. The image of this noble and wealthy woman has been depicted by numerous painters. Therefore, she wa s considered to be an ideal image of a woman during the period of Renaissance. We can claim that the background for this image and her depiction we can see in the works by Petrarch: she has blonde hair, fair skin, beautiful lips and cheeks, and almond-shaped blue-green eyes. Therefore, there was a well-accpeted tendency to depict noble women in the way they liked. They wanted to be ideals and idols of beauty for the painters. There are letters of Isabella d’Este, where she asks for making her portrait and appeals for Master Leonardo da Vinci.

Computer Essay Example | Topics and Well Written Essays - 500 words - 4

Computer - Essay Example is not supportive of the overall changes that are needed and for this purpose overall overhauling needs to be done which fulfils the needs and requirements of the organization and can help it competing with the outside world that is already working on the principles of modern digital equipment. Improvements are part of every organization and every discipline and they come into the system with time, without improvement the condition becomes that of stalemate .Areas of improvement involve the internal internet facilities, the aging devices that are in practice which support limited functions, also the staff equipment on individual basis. This is followed by the need for providing training to the staff based on modern tools and techniques. Other areas include the customer relationship which has taken a new shape in recent times with everything being conducted through the digital medium. The currently placed architecture is mostly based on analogue mode of transmission, besides it has limited capacity and those that are of digital medium has a small scope of operations to them and also slow in processing. The modern devices that are available have made things very easy and fast to operate and conduct. These devices are easy in their operations and require less training and educating compared to the past. Slow processor based computers, low capacity possessed hardwares and limited connectivity based systems and connecting devices define the present outlook, which can be replaced by a sleeker, efficient, and reliant set of component in form of modern equipment. Having observed the present state of affairs in the organization, it is being realized that changes are needed; these changes can come in form of properly conducted homework and feasibility studies to determine what exactly is needed and in what proportion, relevant to the budgets and resources

Nestle Boxed Water Executive Summary Management Essay

Nestle Boxed Water Executive Summary Management Essay The main point of this report is to show how Nestle will implement their Boxed Water products in the United Kingdom for diversification of their product line. The report starts by giving some historical data about Nestle, and providing a list of products that Nestle offers to their customers worldwide. It will analyze the business proficiency of Nestle, and analyze the bottled water industry, supplemented by a further analysis of our competitors and the macro environment. It continues by discussing the business principles of the United Kingdom, and show some key business challenges for Nestle. Finally, the study recommends some suggestions to Nestle regarding the business principles and products required to achieve sustainable growth in the long run and the process of the manufacture and sale of Boxed Water in the United Kingdom. Table of Contents 1.0 Nestle Nestle is a well-known Swiss multinational company that specializes in nutritional food and consumer goods. The company is headquartered in Vevey, Switzerland, and was established by Henri Nestle in the year 1866. In its initial year they were named Anglo-Swiss Condensed Milk Company, and in the next thirty nine years the company would change their name twice. Finally, in the year 1905 the company changed their name to Nestle. Nestle is the largest food company in the world in terms of annual revenue, and also acts as major shareholder for LOreal (largest cosmetics company in the world). Nestle offers various products such as Maggi, Stouffers, Nespresso, KitKat, Nescafe, Smarties, Vittel, and Nesquik to global customers. Nestle employs more than 330000 people all together in over 150 countries, and has 461 factories established across the globe. Sales revenue for the company in the year 2011 was CHF 83.7 billion. Major milestones for the company can be summarized in the following man ner: Time Period Event 1866-1905 The Anglo-Swiss Condensed Milk Company merged with Nestle. 1906-1918 Number of factories decreased due to world war I but the company started their operations in the USA. 1919-1945 The company launched Nescafe. 1946-1975 The company acquired Alimentana in order to gain access to Maggi products. They also became a major shareholder with LOreal. 1976-1980 The company entered in pharmaceutical market by acquiring Alcon Laboratories of USA 1981-1995 The company acquired American food giant Carnation to improve their bottom line. In 1986, the company entered espresso coffee segment by launching Nespresso. 1996-2005 The company expanded their operation in the segment of health, nutrition, and wellness with the help of series of acquisition. 2006-2009 The company acquired Medical Nutrition unit of Novartis. The company established shared value forum in New York. 2010-2012 The company launched Cocoa Plan in order to supply disease resistant plantlets to farmers. (Source: Nestle, 2012) 1.1 Nestle Bottled Water The bottled water segment contributes a significant amount of product diversification for the company. A way that Nestle has been able to maintain their dominance of the bottled water industry worldwide is through offering different brands of bottled water. Some of these brands are: Nestle Pure Life The company launched Pure Life in the year 1998. This product is currently being sold in over twenty countries. Perrier This is a form of sparkling mineral water. Nestle introduced this brand in order to enter the sparkling mineral water segment. Poland Spring This is the oldest mineral water brand in the world. Nestle has maintained the brand for many years. S. Pellegrino Nestle launched this brand in order to gain access to top restaurants in the world. S. Pellegrino is a form of drinking water mixed with minerals (Nestle, 2012). 1.2 Analysis of Product portfolio of Nestle Most people know Nestle by their brand and product portfolio. The product portfolio of Nestle can be summarized in the following chart: (Source: Nestle, 2012) The company maintains a broad product portfolio in order to compensate loss from any single segment. Sales volume for the company is increasing at a rate of more than 3% during the last few years. Segment wise product portfolio can be divided into three segments like food beverages, nutrition and ice cream. The company is always thriving to find excellence in product innovation and service delivery. The company achieved 7.7% of organic growth in the year of 2011 by maintain their large product portfolio. The following section will discuss about product innovation in Nestle. Segment Product Target Market Business Strategy Ice Cream Nestle Gold Portugal, Spain, and Greece The company collaborated with Haagen- Dazs in order to provide premium quality ice cream to customers and they did it in order to achieve product diversification Water Perrier 150 countries across the globe Nestle diversified their business into the bottled water segment. The company used a digital platform to engage customers with the Perrier brand Coffee Nescafe Alegria More than 60 countries The company launched an easy to use instant coffee machine to flip the brand. Pet Product Purina Netherlands , Austria and Germany Special TV commercial for dogs and dog owners. With help of this activity the company entered the web 4.0 era Nutritional milk MOM me South Asian countries They expanded their distribution channels by recruiting nutrition officers (Source: Nestle, 2012a) Top performing brands of the company have helped them earn respect from customers. The following section will discuss contribution of brands carried by the company towards overall organic growth. Overall Organic Growth 7.7% Nescafe Nan Milo Nespresso Pure Life Nido Maggi 11% 18% 13% 22% 11% 11% 10% (Source: Nestle, 2012) 1.3 Organizational Structure of Nestle (Nestle, 2012) D. P. Frick (Corporate Service Governance) J.-M. Duvoisin (Human Resource) R. Ramsauer (Corporate Communication) P. Bulcke (CEO) L. Cantarell (Nestle Health Science) P. Brabeck-Letmathe (Chairman) Executive Board (P. Bulcke, W. Bauer, J. Lopez, J. J. Harris, L. Freixe, C. Johnson, P. Bula, N. Nandkishore, W.L. Martello, M. Caira, J.-M. Duvoisin, K. Schmidt and D.P. Frick C. Johnson (USA Head) N. Nandkishore (Asia/Africa/Oceania Head) L. Freixe (Europe Zone Head) J. J. Harris (Nestle Water) M. Caira (Nestle Professional) K. Schmidt (Nestle Nutrition) W. Bauer (Technology, RD P. Bula (Marketing Sales) J. Lopez (Operation) W.L. Martello (Finance Control) P. Bulcke (CEO) 1.4 Global Presence of Nestle The company operates in more than one hundred and fifty countries. Recently the company has launched their nutrition product segment in the South Asian Market. Africa is also becoming lucrative in terms of nutritional product for the company. The corporation started their first global operation almost 100 years ago, and the business has segmented their international operation into two parts: developed market and emerging market. The following chart will explain the international business growth of Nestle. Developed Market Total Contribution to group Sales Organic Growth 60% 4.3% France 6.4% Portugal, Spain, UK 3.7% Japan 3.6% North America 2.5% Emerging Market Total Contribution to group Sales Organic Growth 40% 13% China 23% India 20% Africa 18% Mexico 14% (Source: Nestle, 2012) Global operation of the company understood with the help of zone wide analysis: 1.4.1 American Zone The American market is already saturated due to the presence of a large number of consumer durable companies. In this situation Nestle has diversified their business into the frozen foods and chocolate segment by launching DiGiorno and Skinny Cow to attract customers. The company also did partnership with Hà ¤agen-Dazs in order to increase variation in their ice cream products. In Latin America, the company performed well with their soluble coffee products and achieved double digit growth. 1.4.2 Europe Zone The European market is going through a financial crisis, so overall sales growth for the company has not been very attractive for last two years. In this uncertain period, Nestle has adopted an innovation strategy to counterbalance poor performance in their different product segments. Nestle has introduced an innovative product line: Nescafe Dolce Gusto, Herta, and Nescafe Sensazione, to attract customers. This strategy was successful for the company to fetch sales from east and central Europe. 1.4.3 Asia, Africa Oceania Zone The company has had a presence in this region for more than 100 years. Recently, they have celebrated their 100 year anniversary in the following countries: Turkey (1908-2008), Philippines (1911-2011) and India (1912-2012). Maggi and Nescafe are one of the most popular products in this region while the company extended their product line with Nido essential and Nescafe Milky in order to cater demand of people belong to the Afro-Asian region. The company recently launched their nutrition division to increase penetration in the region. 1.5 Mission Objective of Nestle The company always thrives for achieving leadership position in Health Wellness, and nutrition segment. Nestle also wants to be a reference in the industry for their financial performance. 1.6 Strategic Advantage of Nestle 1.6.1 Competitive Advantage The company has carefully designed their product portfolio in order to a maintain balance with market demand. The product portfolio maintained by the company cannot be easily copied by their competitors. The company has planned their product portfolio in accordance to demand of each zone such as America, Europe and Asia. The corporation invests large amount of capital on research and development to produce better products. The company already made an agreement with a renowned university to open a research division for their nutritional products. Nestle emphasizes on using local ingredients in their products in order to satisfy demand of local customers. For example, in Malaysia, the company introduced a nutritional product complemented with Asian ingredients such as ginger, Chinese red grass and ginseng to lure local customers (Oxford Business Group Malaysia, 2008, p. 132). The brand has presence in more than 150 countries. They have the opportunity to channelize revenue from strong business unit to a poor performing region. The company also adopted a parent company strategy to control business operations internationally. Nestle has opened multiple strategic business units (SBU) across the globe to expand their business (Pride Ferrell, 2007, p. 32). The company believes employees are their asset and treat them with utmost care. Nestle feels that their employees are their biggest strength. The company has also adopted green earth strategy to decrease their carbon footprint caused by their products, working with Forest Trust in order to prevent Deforestation and decrease carbon footprint in the supply chain (Emmett Sood, 2010, p. 192). The company has announced that they will use befouls instead of tree oils in their future products in order to make their products more environment friendly. 1.6.2 Growth Drivers The business has understood that the consumer food market is becoming saturated day by day due to presence of many players. Nestle has diversified their business into Nutrition Health, and Wellness segment in order to avoid saturation in food market. Nutrition segment is showing more than 20% growth rate for past three years, which is greater than their overall organic growth of 7.7%. The company has shifted their focus on emerging markets because developed markets are already becoming saturated. Nutrition product segment of the company has readily become popular in Asian markets, while Oceanic region has contributed high sales volume for the companys coffee segment. Nestle has recently launched instant coffee machine for customers in order to give them out of home consumption experience. Many schools, colleges, and offices have already installed instant coffee machine to enjoy Nescafe. The strategy helped the company to increase their brand equity among young people. The company adopted premium pricing for their products in order to show status and quality to customers. Customers purchase Nestle products in order to experience high quality products and they are ready to pay for it. 1.7 Shared Value Model for Nestle Shared value model for the company works in triplet format such as sustainable development in water management and nutrition products, protect environment, and maintaining ethical business practices. Stage 1 The corporation invested a huge amount of money in research and development in order to create nutritional products for customers. In recent times, the Vevey based company has introduced nutritional compass customers to measure the nutrition value of food. Nutritional compass is complemented with the nutrition information box, which indicates amount of specific nutrients such as carbohydrates, fats, protein and sugars present in a Nestle product, as well as health related tips, and question boxes. In Poland, the company has partnered with two major retailers to provide health related advice to customers. Ninety nine percent of Nestle products contain nutrient specification in order to provide information to customers. The brand has opened rural factories in order to provide agricultural support to farmers. They have taken an open system approach to boost the growth of the rural economy. Nestle established factories in order to employ rural people and help farmers to sell their product without any middlemen. Survey reports suggest that the company is performing pretty well in developing nations to generate revenue and incentivize the morale of rural people. The company took various initiatives for water resource management. They have planned to implement aquifers, watersheds, and artificial river basins to create efficient water resource management. Nestle started water management initiatives by engaging stakeholders into multiphase pilot projects to increase sustainability of the development. (Sources: Nestle, 2011) Stage 2 Nestle has changed their supply chain management and product packaging in order to decrease their overall carbon footprint. The company uses 12% renewable energy in their factories and also they have planned to achieve zero wastage within the next two years. The company is using recyclable products for packaging in order to decrease plastic contamination and hazards. For example, the company used recyclable packaging products instead of plastic for Ninho caps in Brazil and Purina ONE packaged drinking water in France. The corporation not only reduced the use of plastic in their product, but also optimized environmental performance of the product. Nestle uses Global Environmental Footprint (GEF) and Packaging Impact Quick Evaluation Tool (PIQET) to measure the environment sustainability of bottled water. Environment impact of new packaging systems for bottled water can be analyzed by the following picture: (Source: Nestle, 2011) Stage 3 Nestle has established an Alignment board to measure quarterly performance share value objectives. This board acts as an Umbrella Corporation to design strategic implementation Shared Value objectives. The company implements leadership principles to design proper business ethics conduct. Also, United Nations Global Compact Principles helped the company to create a sustainable business environment. Nestle follows the United Nations guidelines for creating shared value in terms of labor law, human rights, corruption free business policy, sustainable environment, and other important issues. 1.8 Value Chain of Nestle (Bottled Water) 1.8.1 Source The company has developed spring water sites to source their water products. Nestle has transformed open land sources into spring water resources to strengthen their value chain. Generally, the business uses 87% of their spring water sites to source water products. 1.8.2 Manufacturing Nestle has implemented solar panels in their water plants in order to reduce energy consumption and maintain purity of minerals used in the manufacturing process. The company manufactures 98% of packaged bottles in their owned plants in order to reduce cost regarding transportation of empty bottles. The total manufacturing process saves 6.5 million gallons of fuel and eliminates more than 6,100 metric tons of CO2 emissions. 1.8.3 Packaging Nestle has invested a huge amount of capital to change packaging of the water bottles in order to create an eco-friendly bottled water. The corporation is planning to use paper instead of plastic to reduce the carbon footprint produced by their company. The Vevey based company has already introduced the Eco Shape bottle which contains only 60% PET plastic in order to save 250 million pounds of plastic per year. Nestle reduced the bottle size by 33% in order to save 10 million pounds of packaging paper yearly. 1.8.4 Transportation Nestle started to use hybrid vehicles for transportation in the year 2008. Heavy duty trucks and environment friendly trucks are used by the company for transportation purposes. The company has forecasted that they will reach 25% fuel economy within the next three years by using hybrid transportation models. 1.8.5 Retail Retail channels for Nestle water products are focused regionally in order to increase penetration levels. The company transports 90% of bottled water directly to the retailers in order to eliminate warehouse storage and costs associated with storing products. The whole process helped the company to reduce 10,900 metric tons of carbon footprint or carbon dioxide emissions yearly. Benefits of green value chain maintained by Nestle can be summarized in the following chart: (Source: Nestle-water, 2011) 1.9 Financial Performance of Nestle Total group sales for the company were $ 83.6 billion in year 2011 with an organic growth of more than 7.5% annually. It is interesting to note that the company has achieved annual sales growth in a multi-dimensional way without depending on a single product segment. The company achieved maximum sales growth from their nutritional product division. Operating profit has also increased to $ 12.5 billion with a growth rate of 15.0%. The company has also performed well in terms of shareholders value and return on investment. Shareholders return can be analyzed in the following table: Net Cash Returned to Shareholders Return on Investment Dividend per Share $10.7 billion 44.4% $ 5.9 billion through dividend $ 4.8 billion through share buy back 14.1% from goodwill 30.3% from external operation $1.95 + 5.4% (Source: Nestle, 2012) Financial statement of the company is explained in the Appendix A to C. 2.0 Global Bottled Water Industry Research scholars and market research reports suggest that the bottled water industry is dynamic as well as multidimensional. Global reports suggest various companies sold more than 200 billion water bottles in the year 2011. Consumer Food Companies such as Nestle or beverage giant, Coca-Cola, and many others have entered the bottled water market in order to explore business opportunities. Retail channel sales are growing at rate of 11% and analysts have forecasted that the market will reach $150 billion within next couple of years. Although bottled water market is growing at a steady rate, the penetration level is not homogeneous in the entire region. Customers prefer to drink mineral water in order to experience purity and freshness. Nestle also emphasizes on the purity of their bottled water in order to sell the item. Global players try to create their bottled water using underground aquifers, minerals, and springs in order to show purity. Nestle also did the same by changing their product line by adding minerals and aquifers in three of the products: S.Pellegrino, Perrier, and Poland Spring. Industry analysis shows that bottled water market can be segmented into three portions. 2.1 Product Characteristics Bottled water can be segregated into three types: Still (dominant with more than 70% penetration), Sparkling (penetration level is low such as 21%), and Flavored (near about 6% penetration). Nestle has maintained a product line complemented with Still and Sparkling category while they have not took any initiative to add flavored water in portfolio 2.2 Water Source Two types of water sources are available for manufacturers are chemically purified and natural spring water, and both are used in order to manufacture bottled water. Water sourced from natural spring has two subdivisions: Single Spring (bottled near the source location without any chemical treatment except filtration) and Multiple Spring (bottled far from source location after multiple chemical treatments). Nestle offers customers only Single Spring bottled water but they have a future plan of entering in the Multi Spring segment. 2.3 Marketing Channel Companies in the bottled water industry follow two types of marketing channel: on trade- off trade, or retail sales in order to distribute their products to customers. On trade channels focus on distributing bottled water directly to business, houses, hospitals, catering, and various event sponsors while retail channel focuses on tertiary sales. Global sales volume in terms of unit for on trade channel is only 16% but striking fact is that sales volume in terms of monetary value for on trade channel is 55%. These differentiation occurs due to the fact that water bottle price is three times higher in contrast to off trade channel (Gimeno, 2012). 3.0 Competitors Analysis 3.1 Danone Danone is the major competitor for Nestle in the water industry. The company is the market leader in Spain and United Kingdom for purified water business. Danone uses merger acquisitions in order to expand their business and they have achieved more than 24% market penetration by following the same strategy. The company maintains product portfolio complemented with Sparkletts, Alhambra, and Crystal in order to offer still and spring water to customers. 3.2 PepsiCo The company entered the packaged drinking water industry in the year 1994 by establishing cooperation with bottlers. The company provides spring, flavored, and still water to global customers. Aquafina is the major bottle water brand for the company while the brand has achieved more than 10% penetration in UK market. Distribution channels maintained by the company can be termed as their core competency. PepsiCo sells their water product in UK with the help of Directo Store Delivery Method (DSD) and also the company is planning for category extension in the sparkling water segment. 3.3 Coca Cola The company launched their bottled water brand Dasani in the year 1999, spending more than $20 million dollars in sales promotion and advertising to push the brand during its initial period. Coca Cola Enterprise (CCE) is also a big bottler worldwide. The company has launched their multi spring water brand BonAqua in European countries. Market share for the company in the UK is not more than 3%. Hence they have planned to increase market share by incorporating product differentiation in the future. 4.0 Analysis of the Packaged Water Industry in United Kingdom 4.1 SWOT The SWOT analysis method can be done in order to analyze business scenario for the packaged water segment in UK (Ferrell Hartline, 2010, p. 122). 4.1.1 Strength The lifestyle of people in the country is changing with time, and as a result, the demand for pure water is increasing. Packaged water gives people the opportunity to carry mineral water or sparkling water with convenience. 4.1.2 Weakness Companies need to find open water sources to manufacture bottled water, but availability of such resources is low in the UK compared to other European countries. Government is strict about environment norms and pushes foreign companies to decrease carbon footprint throughout business operation. Companies trying to expand business in UK need to redesign value chain in order to decrease environment pollution. Because of this, the Boxed Water product is fitting to combat this weakness. 4.1.3 Opportunity People in the country have become more health conscious in recent times due to the increase of epidemic diseases. The quality of open source water has also degraded randomly within the last ten years. Companies have the opportunity to manipulate market demand by offering mineral and spring waters to customers of the country, and it is Nestles opportunity to offer the Boxed Water idea to fulfill this demand. 4.1.4 Threat Multinational companies are facing threat from regional and small local players in the country. Many small level companies are counterfeiting and imitating product portfolios of large players such as Nestle, Danone, and others. Counterfeiters are selling products at a price lower than market average in order to spoil competition. 4.2 Porters Five Forces Porters five force model can be used to analyze bottled water industry in United Kingdom (Ahlstrom Bruton, 2009, pp. 131-140). 4.2.1 Threat of Substitute There is no substitute for water but the same cannot be said for bottled drinking water. Substitutes such as vitamin and mineral water, and single and multi-spring water can be termed as close competitor for purified bottled water. Tea, beer, and soft drinks are the distant competitors for packaged drinking water; therefore, the threat of substitute for packaged water is moderate. 4.2.2 Threat of New Entrants Threat of new entrant is low for the packaged water industry due to three reasons. Huge financial resources are needed to establish water plants and a wide distribution channels to retailers nationwide. Companies must have sufficient resources to offer high retail margins to distributors (industry average is more than 15% but Nestle offers 33%) in order to survive in market competition. Companies must have the capability to compete against multinational giants such as Coca Cola, PepsiCo, Nestle, and Danone to be successful in the long run. 4.2.3 Bargaining Power of Supplier Nestle uses their own hybrid transportation model in order to decrease dependency on suppliers. In general, companies manufacture and bottle their products near the water source in order to decrease stages of value chain. Large bottlers can purchase bulk volume of 1 liter, 2 liter or 5 liter bottles from manufacturers at minimal cost. Presence of many alternatives has decreased bargaining power of suppliers. 4.2.4 Bargaining Power of Customers Packaged water is seen as a basic product and price sensitivity issue of customers is not a major concern. This means that big brands such as Nestle can charge a premium price for their multi spring and single spring water segments. Bargaining power of customers is moderate for the industry. 4.2.5 Competition Market competition is high for the bottled water industry due to presence multinational players as well as regional sellers. They mainly compete in terms of retailer margin, product price, and product differentiation. Companies are investing a huge amount money in developing distribution channels while there is no doubt that beverage giants such as PepsiCo and Coca Cola have a clear advantage due to their long association with retailers. Nestle needs to design distribution network by maintaining equilibrium between on trade and off trade channel. Factors Threat of new Entrants Threat of substitutes products Bargaining power of buyers Bargaining Power of Suppliers Existing Rivalry Level of Impact High Medium Low 4.3 Porters Diamond Model Nestle needs to use porters diamond model in order to explore opportunity in the country (Walker, 2003, p. 177) Uncertain events such as Euro zone crisis can impede the growth of business Market competition in bottled water industry is high from both regional and international players Demand for packaged drinking water is high in the UK Nestle can use both skilled and unskilled labor for their business due to abundance of human resource pool in the country Presence of supporting players such as paper suppliers and other members of the value chain is abundant Government of the country provides tax exemptions to companies investing more than  £10,000 on research development 5.0 Why the United Kingdom?   Ã‚  Ã‚   There were three countries, each in three different continents that seemed very interesting for Nestle to introduce the idea of a new packaging, Boxed Water. The idea of boxed water consists of redesigning the container into a complete new design with no damaging chemicals for human consumption, and at the same time being better for the environment. The first country taken into account in this report is Singapore.   Singapore is one of the nations in the world with a well-established and efficient free-market economy. The government of Singapore has a significant control in most corporations, which constitutes about 60% of the GDP through business entities like Sovereign Wealth Fund. The country has a free business environment with comparatively low levels of corruption, transparency in management of public affairs and constant/predictable prices changes. Compared to other developed countries Singapore has low tax rates with a very high per capita GDP globally. Singapore has a very innovative and stable economy, which is merged with efficient economic planning under the Economic Development Board that helped to establish a free market. Moreover, Singapore has a port that is strategic enough to give it an edge over the neighboring countries that carries trade. Most of its labor comes within the population, which is owed to the efficient education policy in the country that produces skilled labor for the industries in the country.   The government